INTRODUCING BELLAMIANTA’S LASH ILLUSION MASCARA
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Bellamianta is taking lashes to the next level with the launch of Lash Illusion Mascara. Renowned for its luxurious, skin-loving, and vegan-friendly formulas, the bold, multi-award-winning Irish beauty brand is bringing its signature magic to eye makeup, delivering mega volume, gravity-defying curl, and all-day definition in a formula that feels as weightless as it is powerful.
Packed with Vitamin E, Pro-Vitamin B5, and natural waxes, this mascara is designed to strengthen, condition, and protect, giving you full, fluttery volume while keeping lashes healthy and nourished.
The silicone-free, lightweight formula uses tubing technology to coat each lash in a flexible, lengthening tube to deliver a natural lash-extension look. Unlike traditional mascaras, this innovative formula wraps around each lash for incredible definition and volume. When it’s time to remove, the tubes slide off easily with warm water – no rubbing, no panda eyes, just perfectly conditioned lashes.
The ultra-precise silicone wand is designed to coat and separate every single lash, meaning even the tiniest lashes get the attention they deserve. Infused with micro-crystalline wax, this formula keeps lashes flexible and perfectly fanned out for flawless definition. Whether you’re after a soft, natural flutter or bold, high-impact drama, Lash Illusion builds effortlessly, delivering striking volume and all-day hold that won’t budge for 24 hours.
The long-wearing, waterproof, and smudge-proof formula ensures lashes stay flawless, delivering lasting definition without the need for touch-ups. Available in three stunning shades – Classic Black, Warm Brown, and Chic Burgundy – there’s a perfect match for every mood and occasion.
“We wanted to create a mascara that really does it all,” says Linda Stinson, founder and CEO of Bellamianta. “Lashes should look full, lifted, and beautiful, but they should also feel soft and healthy. This is the perfect balance; big, bold volume with no flaking, smudging or heavy feeling”
Lash Illusion Mascara retails for £19.99 / €23.99 and is available to purchase now at www.bellamianta.com and at retailers nationwide.