Emsella at Beauty First
Olivia Hennity of Beauty First in Crossmaglen explains how a discreet, non-invasive treatment is helping men and women finally stop suffering in silence.
For many men and women, bladder weakness is something they quietly live with for years. It might start with a laugh, a sneeze, or exercise. Small leaks that gradually become part of everyday life. Others find themselves urgently needing the bathroom and worrying about making it in time. These issues are far more common than people realise, yet stigma means they’re often kept hidden.
Olivia Hennity, founder of Beauty First in Crossmaglen, wants to change that. Her clinic has always been about integrity, care and confidence, and now, with the introduction of Emsella, she and her team are offering clients a safe, discreet and effective way to tackle urinary incontinence and pelvic floor weakness.
“So many people suffer in silence with incontinence, thinking it’s just something they have to put up with,” Olivia says. “We want our clients to know they don’t have to. Emsella is a proven treatment that can make a real difference, and we provide it in complete privacy and discretion. No one ever needs to know why you’re here.”
Why did you decide to introduce Emsella at Beauty First?
“Incontinence affects so many people yet barely anyone talks about it. I meet women every week who’ve had children or gone through menopause and feel they’ve just lost control of their bodies. Men can struggle too, particularly after prostate surgery. It impacts confidence, social life, exercise, intimacy, everything. When I discovered Emsella and saw the results, I knew it was something we had to offer. It’s genuinely life-changing for some people.”
What exactly is Emsella and how does it work?
“Emsella is a non-invasive treatment that uses High-Intensity Focused Electromagnetic energy, known as HIFEM, to stimulate the pelvic floor muscles. During a single 28 to 30 minute session, the chair creates thousands of powerful contractions, far stronger than anything you can achieve with Kegels alone. Over time, those muscles are strengthened, toned and re-educated, which improves bladder control and overall pelvic health.”
What does a treatment feel like?
“You remain fully clothed and sit comfortably on the chair. There’s no pain, no needles, no surgery. You’ll feel the muscles contracting and relaxing, but it isn’t uncomfortable. Most people read, scroll on their phone or just relax. Afterwards, you can go straight back to your day. There’s no downtime at all.”
Who is Emsella for?
“It’s for anyone experiencing stress incontinence, urge incontinence, overactive bladder or general pelvic floor weakness. That includes women after childbirth, during menopause or later in life, and men who may have had prostate issues. It’s far more common than people think. The important thing is knowing that help exists and you don’t have to just live with it.”
How many sessions are usually needed?
“A typical course is six sessions over three weeks, with most people noticing improvement after just a few visits. Results build gradually, and the best outcomes come from completing the full course. We’re currently offering an introductory package of eight sessions for £499, which makes it really accessible for people who are ready to take control of their pelvic health.”
Discretion is clearly central to this service.
“Why is that so important to you?”
“These are deeply personal issues. When someone comes to us for Emsella, we want them to feel completely comfortable. The treatment room is private, there’s parking right outside, and clients stay fully clothed throughout. Our staff are trained to provide care with total confidentiality, compassion and professionalism. We want people to know that when they walk through our doors, they’ll be treated with dignity and respect.”
What changes do you see in clients?
“The physical changes are wonderful, but the emotional shift is just as powerful. People walk taller. They smile more. They feel lighter. They stop planning their day around toilets or worrying about every cough or sneeze. For some, it means getting back to exercise. For others, it’s simply feeling like themselves again. That’s what makes this treatment so special.”
What would you say to someone who’s unsure about seeking care?
“There should be no shame in seeking help. If you had weak muscles in your arm or leg, you’d work to strengthen them. Emsella does exactly the same for your pelvic floor, in a safe, effective and modern way. You deserve to feel confident and in control of your own body.”
