The Art of Packing Light with I AM Beauty

Now that June is here and summer plans are starting to fill the calendar, Nicole Gordon from I AM Beauty shares why summer beauty should feel quicker, lighter and easier.

Hello beauties,

Now that June is here and summer plans are starting to fill the calendar, I always notice the same thing both personally and as a beauty brand owner: everyone wants their routine to feel quicker, lighter and easier.

Whether it is holidays, weddings, brunch with the girls or simply enjoying brighter evenings, summer beauty should never feel heavy or complicated.

When I created I AM Beauty, I always wanted the products to work for real beauties with real lives. I know how busy life gets, and during summer especially, nobody wants to spend hours getting ready or carrying around a makeup bag full of products.

One product I genuinely use every single day at this time of year is Protect & Glo. Honestly, once you start using it, it becomes one of those products you cannot be without.

It gives you skincare, SPF30, hydration and the most gorgeous glowy base all in one step. During summer I love makeup that looks fresh and radiant rather than heavy, and this gives your skin that healthy glow while also protecting it.

STACKED is another summer essential for me because it completely simplifies getting ready. As someone who is constantly on the go, I wanted to create something practical without losing the luxury feel.

Having over 20 beauty products in one compact stack means you can go from daytime glam to evening makeup so easily, whether you are heading away for the weekend or getting ready in the back of a taxi.

And of course, I always have Wanderlust in my handbag. Fragrance is such a huge part of summer for me because certain scents instantly bring back memories.

I love being able to switch fragrances depending on my mood without carrying around full size bottles.

For me, summer beauty is all about products that make you feel confident, glowy and effortlessly put together.

Love Nicole x

I AM Beauty

Website: www.iambeautycosmetics.com